Article: 6: Aristotle, Covey and Modern Virtues

November 12, 2012
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In discussing those who tell us today how to achieve eudaimonia, the successful life, we 
can start with Mary Midgley’s approach, that of taking popular works seriously.
33
 We 
can use in this part of the argument, therefore, two books that will be familiar, Steven 
Covey’s The seven habits of highly successful people and Dale Carnegie’s How to win 
friends and influence people.
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These two approach the moral virtues end of Aristotle’s 
spectrum. 
Covey argues for our rational selves – to be proactive, know what we want to achieve, 
and to put first things first. In our dealings with others, he asks us to understand first 
before seeking to understand, to seek solutions that win for all and to build on our 
relationships.
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 His seventh habit is to work for continual improvement of these skills. 
Carnegie starts by stating that we should never criticise, condemn or complain. He then 
provides over thirty recommendations that all strengthen one’s relationships with other 
people. 
Covey evidences a strong desire to interact honestly, openly and constructively with 
others. Carnegie, on the other hand, initially raises the suspicion that he is advocating 
manipulation, or at least sycophancy. Nevertheless, his theories have an acceptable 
ethical objective. If  opposing parties, everywhere, set out to avoid criticism, to build 
empathy, even when each is striving to achieve their own ends, the world will be a less 
harmful place.  
We could consider Covey and Carnegie,  with their recipes for achieving social 
recognition and standing, as Aristotle’s successors.
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 There is one major difference, 
though. Neither advocates any skill resembling an Aristotelian intellectual virtue 
required by people wanting to be successful or influential. Aristotle identified a number 
of intellectual virtues as necessary for eudaimonia. Aristotle presented eight (depending 
on how one counted them) intellectual virtues, ranging from scientific knowledge 
(episteme), to technical skill (techne), to practical common sense (phronesis). 
It would be easy to support Covey and Carnegie’s belief that effective interpersonal 
skills are all that is necessary to flourish. We have no greater need, they are suggesting, 
than to relate openly and  without guile with the people around us. No particular 
excellences are required. As Jonathan Barnes has pointed out, ‘the vast majority of 
happy people have no outstanding excellences’.
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 But Aristotle was addressing people 
who desired to achieve recognition in the political life of the city. For that he advocated 
a wide set of intellectual virtues. In today’s world, people seek recognition in many 
social, professional, business, academic, or political fields. They need a wide set of 
virtues. 
 

The intellectual virtues

 
There is a multitude of studies and theories set out in the literature that tell us the skills 
needed to be successful in all works of life. For people in organisational life they reach 
from Peter’s and Waterman’s In search of excellence to a range of self-help theories and 
many works on leadership and management.
 
This section concentrates on the virtues that are required for success in structured 
organisations, not for any lack of theories on how to succeed in other forms of life, but 
for the reason that the success in such organisations is measurable, and a number of 
studies have measured this success. As will also be seen, although the theories and 
research results vary widely, a number of studies have indicated broadly the types of 
virtue that are required. These findings have implications for the theories behind virtue 
ethics. 
 
Two examples will be used initially: the work of Rosabeth Moss Kanter in The change 
masters and others of her writings, along with those of John Kotter.  
Kanter, Professor of Management at the Harvard Business School, identified forty seven 
companies with a ‘most progressive’ reputation in their industry. She then matched 
them with control group of companies in the same industry and compared the 
performance of each group over a twenty-year period.
 
 She found: ‘The companies with reputations for progressive human-resource practices were significantly higher in long term profitability and financial growth than their counterparts.’ 
These companies were participative, held respect for individuals, and had fluid 
boundaries and a free flow of ideas across the organisation. They were innovative, 
enjoyable places to work, with a high level of employee involvement. 
 
The non-progressive companies, on the other hand, were hierarchical, 
compartmentalised, and operated along strict and formal lines of command. They were 
not committed to well-established principles of participation, employee commitment 
and structural flexibility. 
 
John Kotter, with JL Heskett, came up with a supporting set of findings. In a series of 
studies covering more than 200 large US firms, the authors examined the relationship 
between corporate culture and business performance.
 
 Performance was measured 
through growth in income, return on investment and growth in stock price. Corporate 
culture was the extent to which a ‘strong’  or ‘weak’ set of shared values was held 
throughout the company.
 
The authors found that in ‘unhealthy’ or  unadaptive cultures managers cared about 
themselves, were ‘self-interested’ (instead of being committed to the organisation), and 
behaved insularly, bureaucratically and even  politically. In such an environment, a 
strong and arrogant culture develops, which ‘turns people off, particularly those whose 
personal values include an emphasis on integrity, trust, and a caring for other human 
beings’. Even though they admitted that adaptive value systems, in written form, sound 
‘hopelessly idealistic’, or even ‘inappropriately religious’, Kotter and Heskett endorsed 
such a corporate culture.  
 
The Kotter and Kanter studies give results only from large US corporations. It is a large 
leap to apply the results from their samples to organised groups everywhere, including 
the public or non-profit sectors. But the studies do suggest that an organisational culture 
that cares for the people within its boundaries produces some measure of eudaimonia, or 
fulfillment, both for the leaders and the led. 
 
All Kanter and Kotter’s virtues are ethical virtues. It could be argued, however, that 
they are also self-regarding as well as other-regarding, for they benefit both sides of the 
organisational structure. They are certainly not virtues concerned solely with benefiting 
others. They do describe, however, intellectual virtues that require skills at working 
with people in organisations. 
 
Aristotle’s justice as fairness, the only virtue he claimed as other-regarding, is not far 
removed from one that appears repeatedly in the organisational literature: integrity. It is 
not always precisely defined,  but usually stated as a major virtue and sometimes the 
only virtue by modern writers on organisational behaviour. 
Peter Drucker, for instance, in his classic Management, advocates personal integrity as 
the sole ethical requirement. He regards it as an aspect of character.
 
 In his words, it is not through an answer to the question, ‘who is right’, but through ‘what is right’ that he 
defines integrity. He places the emphasis on the action, not the person. His integrity is 
again a both-regarding virtue. Treat with integrity those with whom you deal and you 
will likely benefit. However, his listing of the other capabilities – the intellectual virtues 
that are required to rise through an organisation – are covered in many publications.  
The intellectual virtues to which we should aspire are difficult to identify. We could, for 
instance, argue that ability with words, written or spoken, was a necessary intellectual 
virtue.
 
 After all, the words of Aristotle and  his compatriots have had an impact for 
more than two thousand years. We could also adopt Kotter, and argue for a commitment 
to life-long learning as a virtue that brings eudaimonia.
 
When we include the work of other theorists, for example Kenneth Blanchard and 
Warren Bennis, the search for the desirable intellectual virtues is unlikely to reach any 
agreed conclusion. But it does seem axiomatic that a person seeking to flourish would 
need skills or knowledge additional to that suggested by Covey and Carnegie, or 
additional to any solely moral virtues.
 

Virtue ethics today 

 
In examining where VE has reached today, one obvious development is that numerous 
virtues that display a caring for the well-being of others and an unwillingness to cause 
harm have been added to Aristotle’s list. David Hume has over sixty.
 
 Robert Solomon 
provides almost thirty in  total: honesty, loyalty, sincerity, courage, reliability, 
trustworthiness, benevolence, sensitivity,  helpfulness, cooperativeness, civility, 
decency, modesty, openness, cheerfulness, amiability, tolerance, reasonableness, 
tactfulness, wittiness, gracefulness, liveliness, magnanimity, persistence, prudence, 
resourcefulness, cool-headedness, warmth, hospitality.
 
 Many of these virtues are related to Aristotle’s original list. They will assist us in developing successful personal 
relations with others. 
Many of them, however, reach beyond Aristotle. Today’s virtue ethicists have, almost 
without exception, introduced several additional characteristics that have regard for 
other people: virtues such honesty, benevolence, helpfulness, and so on.
 
 Most modern 
supporters of virtue ethics  also see these other-regarding traits as necessary for 
eudaimonia. MacIntyre argues that ‘The Ethics shows us what form and style of life are 
necessary to happiness.’
 
 Hursthouse’s ‘neo-Aristotelianism’ is illustrated by many 
other-regarding and self-regarding virtues, and she defines a virtue ‘as a character trait 
that a human being needs to flourish or live well’.
 
  
It can be argued reasonably successfully, therefore, that in one sense today’s VEs have 
taken their virtues further than Aristotle. It can also be argued, however, that if one 
version of eudaimonia, as it will be for many, is to contribute to or even reach a position 
of influence in a social organisation, most modern texts would also require a range of 
intellectual virtues over and above integrity-related virtues. For the most part, as 
discussed below, these virtues are not a part of the VE thesis. It can also be argued, as 
also in the following paragraphs, that by its nature VE is not a tool for making useful 
decisions in difficult ethical situations. 
 

The further incompleteness of organisational virtue

 
Earlier paragraphs have argued that although the ‘how-to-be-successful’ books do 
advocate virtues, albeit often through an all-embracing virtue such as integrity, they are 
not enough for resolving difficult ethical decisions. Neither, however, is virtue ethics.  
There are several examples of ethical conflicts where the virtuous person, the person 
with integrity, will need help; and where virtue ethics does not provide this help. One of 
the more obvious is whistleblowing. The conflict is between the virtue of loyalty and 
the virtue of honesty, or at least of stopping dishonesty. As Simon Illingworth, a police 
whistleblower, has stated, ‘Do I tell the truth or do I remain loyal? That’s the hard 
one.’
 
 That conflict is the underlying reason why whistleblower protection legislation 
has been introduced over recent years in all western countries. Thomas Faunce 
recognised the conflict, drawing on philosophical arguments going back to the first 
decade of the last century to define a concept of loyalty that does not create conflict. He 
used Josiah Royce’s 1908 definition as the promotion of a universal loyalty among 
human beings.
 
 Faunce consistently describes his loyalty as ‘the relief of individual 
patient suffering’. This relief is he says the telos of a virtue-based foundation for health 
care whistleblowing. 
There are several examples, however, in health and in other fields, where the loyalty to 
preserving one’s family, or to maintaining  the friendship of work colleagues, or to 
ensuring the continued existence of the organisation, has been the major loyalty. There 
are many virtuous people who have decided not to blow the whistle.  
Numerous other ethical decisions illustrate the difficulty of using virtue as a decision 
making guideline. What is the virtuous level of expenditure on occupational health and 
safety? Or the extent to which a bridge engineer should check his design calculations? 
Or the degree to which a government, or an activist, should oppose old growth logging?  
Oakley and Cocking draw on Hursthouse’s definition, which they claim as central to 
any form of virtue ethics: ‘An action is right if and only if it is what an agent with a 
virtuous character would do in the circumstances.’
 
 It is a near-impossible definition to use, for in difficult dilemmas nobody knows what a virtuous character would do. They later admit that a strongly virtuous character may take  an issue further than is 
reasonable: a committed environmentalist, for instance, may make a wrong decision on 
logging. They counter this common criticism of VE, however, by stating that this 
position is an extreme and, in any case, a  problem common also to Kantianism and 
different forms of utilitarianism and consequentialism (pp 31–38). 
This response is arguable, for there are  many variations and combinations of the 
commonly accepted theories that are used, some of which do help and are widely used 
in making ethical decisions. In any case, the claim that Kantianism and 
consequentialism also suffer from the same defects as VE does not justify the statement 
that VE is a superior form to these more widely accepted ethical decision making 
approaches.
 

In conclusion

 
Does that, then, make virtue ethics a largely irrelevant addition to the body of ethical 
theories that we use in making decisions?  
The answer has to be no. We cannot seriously reject a guideline that extols virtues such 
as justice or fairness, or kindness and consideration to others, or even honesty. We also 
cannot deny a guideline that, at least with some virtues, and in an organisational sense, 
produces superior organisational performance.
 
 For those in a position of influence in 
these organisations, or for those whose objective is to outshine others in the climb up 
some form of organisational ladder, some virtues are likely to produce eudaimonia. 
I have argued, however, that virtue ethics has built its theories on a false base, and that 
the true successors to Aristotle’s Ethics are a series of publications that tell us how to be 
successful in today’s organisational world. VEs today do not extend themselves beyond 
those skills and character traits that strengthen our relationships with others. They do 
not outline those intellectual virtues that help us bring ourselves or the organisation to a 
point of complete fulfilment. I have also argued that virtue ethics, in today’s context, 
provides an incomplete set of ethical guidelines for individual and organisational 
decision making. It would be, for example, inappropriate as a guideline in a code of 
ethics. It also does not help resolve some difficult ethical decisions.  
In summary then, virtue ethics will not bring a form of fulfilment that will be important 
to many people. Nor is it an answer when making complex moral decisions. The claims 
that it makes, therefore, should be treated with great caution.  But the concept of 
behaving virtuously, with consideration and assistance to others, deserves support, for it 
will still bring many forms of personal and organisational reward. 
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